Proposal software that closes deals.
Poetry is proposal software built for South African freelancers, agencies, and consultants. Build branded proposals, collect digital signatures, and know the moment your client opens them.
7-day free trial · R199 / month after · Cancel anytime
Proposals that don't
get ignored.
See when clients open your proposal and follow up at exactly the right time. Beautiful, branded proposals that close, not collect dust in someone's inbox.
Walkthrough of the Proposals product
Inside the platform
Build it in minutes.
Your clients see something beautiful.
Show your portfolio
inside the proposal.
Add your best work directly into the proposal: images, case studies, video links. Your client sees the full picture before they've even asked for it.
Present your packages
like a pro.
Drop in your pricing tiers, highlight your recommended package, and let clients choose directly inside the proposal. No back-and-forth. No confusion.
- Your Word doc looks like everyone else's. Which means you're probably losing deals you should be winning.
- You sent it three days ago and still have no idea if they even opened it.
- Chasing approval over WhatsApp makes you look unprofessional before the work even starts.
- Print. Sign. Scan. Email. All that back and forth just to get a signature.
- Hours spent on formatting instead of selling. Every. Single. Time.
Who it's for
Built for anyone who
wins work with proposals.
"You do great work. Your proposals just don't show it."
Designers, developers, photographers, copywriters. If you're pitching clients solo, Poetry makes your proposals look like they came from a world-class studio.
"Your studio's brand is world-class. Your proposals should be too."
Small to mid-size agencies sending multiple proposals a week. Standardise your process, keep your brand consistent, and know exactly where every deal stands.
"You're selling expertise. Your proposal is the first proof of it."
Business consultants, marketing strategists, coaches. Your proposal sets the tone for the entire engagement. Make it look like you already know what you're doing.
How it works
Three steps to your
first closed proposal.
Drag-and-drop proposal builder. Your logo, your colours, your sections. ARIA helps you write content that actually converts.
Your client gets a clean link to open in their browser. No PDF to download. You can see exactly when they opened it and how long they spent on each section.
Client signs digitally, right in the browser. You get notified instantly. No printing. No scanning. Deal done.
Powered by ARIA
Your AI proposal
assistant.
ARIA knows your business, your clients, and what makes a proposal win. Ask it to write your intro, sharpen your pricing section, or fix something that isn't landing. It responds like a senior strategist, not a generic chatbot.
- Suggests the right structure for your type of project
- Rewrites weak sections to sound more confident
- Recommends pricing anchors based on project scope
- Learns your tone over time
"We've helped 30+ brands like yours grow their digital presence without the chaos. Here's exactly how we'll do the same for you: on time, on budget, with results you can measure."
Want me to tailor this to your client's industry?
What's included
Everything you need
to close the deal.
Drag-and-drop sections, custom branding, and reusable templates. Looks great on any device.
Clients sign directly in the browser. Legally binding, timestamped, and instantly saved to your records.
Know the moment your client opens the proposal, and how long they spend on each section.
AI that helps you write, structure, and strengthen proposals. Trained on creative agency work.
Your logo, your colours, your fonts. Every proposal looks like it came from a world-class studio.
No per-proposal fees, no usage caps. Send as many as you need, to as many clients as you want.
Pricing
Simple pricing for
proposal software.
- Proposal Builder with drag-and-drop sections
- Digital Signatures, legally binding
- View Tracking, see when clients open it
- ARIA AI Proposal Assistant
- Custom branding on every proposal
- Unlimited proposals, no usage caps
7-day free trial. No card required. Cancel anytime.
Win one extra proposal a month and Poetry pays for itself 20×.
Questions
Everything you need
to know before you start.
Yes. Digital signatures on Poetry proposals are legally valid under the Electronic Communications and Transactions (ECT) Act of 2002. Each signature is timestamped and linked to the signer's email address, creating a complete audit trail you can rely on in a dispute.
When your trial ends, your account is paused and you lose access to the platform. To continue, simply add your card details and your access is restored immediately. You'll be billed R199/month from that point. If Poetry isn't right for you, just don't add a card and you won't be charged anything.
No card required to start. You can build and send proposals during your trial without entering any payment details. You only add a card if you decide to continue after the trial ends.
Yes, any time. No contracts, no cancellation fees, no awkward phone calls. If you cancel, you keep full access until the end of your current billing period.
The proposal builder is optimised for desktop. Your clients, however, can open, read, and sign proposals on any device: phone, tablet, or desktop.
Yes. Upload your logo, set your brand colours, and every proposal you send looks like it came from your studio, not a generic template.
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