Salt & Light Creations Blog https://www.saasymarketing.co.za/blog Marketing strategy, branding and AI-era search insights for South African businesses from Salt & Light Creations. en-ZA Tue, 29 Sep 2026 09:00:00 +0200 You Are Losing Deals. And It Might Be Your Own Proposals. https://www.saasymarketing.co.za/blog-losing-deals-proposals https://www.saasymarketing.co.za/blog-losing-deals-proposals Tue, 29 Sep 2026 09:00:00 +0200 Stephanie van Zyl Losing deals you should win? Your proposal might be why. What a winning proposal does, and how Poetry proposal software helps you close faster. Google Ads Is Now Run by AI. Here Is How It Works Now, and What It Means for Your Money. https://www.saasymarketing.co.za/blog-google-ads-ai https://www.saasymarketing.co.za/blog-google-ads-ai Fri, 25 Sep 2026 09:00:00 +0200 Stephanie van Zyl Google's AI now picks your searches, writes your ads and sets your bids. How Google Ads works now, and what it means for your money and your business. Your Instagram Posts Are Now Showing Up on Google. Here Is Why That Matters. https://www.saasymarketing.co.za/blog-instagram-on-google https://www.saasymarketing.co.za/blog-instagram-on-google Tue, 22 Sep 2026 09:00:00 +0200 Stephanie van Zyl Public Instagram posts from business and creator accounts now show up on Google. What changed, who it applies to, and how to make your profile findable. Search Changed This Year, and Most Business Owners Missed It https://www.saasymarketing.co.za/blog-search-changed https://www.saasymarketing.co.za/blog-search-changed Mon, 21 Sep 2026 09:00:00 +0200 Stephanie van Zyl Google now answers searches with AI before anyone clicks. What changed this year, what it means for your Google Ads, and what SA businesses should do next. SEO, AEO & GEO: What Every Business Owner Needs to Know https://www.saasymarketing.co.za/blog-seo-aeo-geo https://www.saasymarketing.co.za/blog-seo-aeo-geo Thu, 07 May 2026 09:00:00 +0200 Stephanie van Zyl Marketing terms keep evolving. Here's what SEO, AEO and GEO actually mean and what you should focus on to stay visible. Brands We Trust https://www.saasymarketing.co.za/blog-brands-we-trust https://www.saasymarketing.co.za/blog-brands-we-trust Tue, 30 Dec 2025 09:00:00 +0200 Stephanie van Zyl The tools and brands Salt & Light Creations genuinely recommends - not sponsored, just trusted. Why Hard Selling Hurts Your Brand More Than You Think https://www.saasymarketing.co.za/blog-hard-selling-hurts https://www.saasymarketing.co.za/blog-hard-selling-hurts Thu, 13 Feb 2025 09:00:00 +0200 Stephanie van Zyl How pushy sales tactics damage brand trust and what to do instead. Why We Ditched Funnels for Flywheels (And Why You Should Too) https://www.saasymarketing.co.za/blog-flywheels-not-funnels https://www.saasymarketing.co.za/blog-flywheels-not-funnels Thu, 13 Feb 2025 09:00:00 +0200 Stephanie van Zyl The flywheel model and the 7-11-4 rule explained - why funnels are dead for modern marketing. Why Hard Selling is Killing Your Business https://www.saasymarketing.co.za/blog-hard-selling-kills https://www.saasymarketing.co.za/blog-hard-selling-kills Fri, 07 Feb 2025 09:00:00 +0200 Stephanie van Zyl Why pushy marketing drives customers away and how to fix it with a modern flywheel approach.